DirectLandings :: About Us :: Company Approach

Encephalo Associates operates from a customer relationship management (CRM) tradition. We focus on marketing, sales, and customer service initiatives that build profitable bonds with customers. This philosophy is the inspiration for our DirectLandings product.

As entrepreneurs, we try to stay close to what we preach. Sometimes this means stepping back from how we’ve done things on big corporate projects. Too often, we see competitors proposing scaled-back or stripped-down versions of the projects they pitch to Fortune 500 companies, because this is their system for making money. Their clients get some of what they really need, then have to wait for the next round of funding in order to get anything more.

We’re developing repeatable processes that stretch the research, technology, marketing and sales dollars of small-to-medium enterprises and branch offices. (We’ve found that it’s not always necessary to use sophisticated approaches to realize value.) We’ve adopted and adapted our tools and techniques - perhaps not giving smaller clients their entire wish list, but enough guidance and resources across a broad spectrum to take action.

When working with modest budgets, we focus on tools and techniques that make the most of creativity and grounded insight. Our clients get the benefit of products and solutions scaled to their needs, with potential for a positive return on investment (ROI).

Of course, as we help our clients grow, we’re more than happy to graduate them to more sophisticated products and solutions. We just don’t believe it’s necessary to start there to realize profits for our clients and ourselves. We’re as sensitive to our clients’ financial objectives as we are to our own.

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