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DirectLandings :: About Us :: Biographies & Photos
Founded by Allen L Armstrong and Ruth V. Armstrong, PhD, Encephalo Associates, Inc. is a digital products developer and consulting firm specializing in customer-centric solutions for marketing, sales, and customer support. Marketing technology and analytics is our technical thrust. Our business focus is on advising and working with small-to-medium enterprises and branch locations to develop sound customer, product, and promotional strategies, taking a cost-conscious approach through implementation phases.
MANAGEMENT TEAM
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Allen L. Armstrong
Principal
President
Encephalo Associates
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(hi-res photo)
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(hi-res photo)
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Ruth V. Armstrong, PhD
Principal, Majority Owner
Corp Secretary
Encephalo Associates
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Allen is a sales and marketing professional with a 25+ year background in providing cost-effective, results-oriented solutions for his clients, including spending the past 12 years focusing on the utilization of technology to support and improve marketing processes. In sales, ad agency, and marketing technology consulting roles, Allen has helped develop solutions in all media for clients of various sizes and industries, including McDonald’s, Federal Express, Citibank, Hyatt Hotels, Sargento Foods, Kitchen Distributors of America, and the Robert Crown Center for Health Education. For both DirectLandings Premium- and Personal-Versions, Allen has been entirely responsible for technical development.
Ruth has an extensive background sourcing and analyzing data, and planning customer relationship management programs based on research findings. Since earning her PhD, Ruth has used data insights to develop and guide customer-centric solutions for a variety of clients and organizations, including marketing technology firms (marchFIRST, Acxiom/May&Spey), growing product firms (Morningstar, American Medical Association), and marketing agencies (Leo Burnett, Campbell Mithun). For DirectLandings and other client initiatives, Ruth focuses on using performance metrics and analytics to keep marketing, sales, and service initiatives aligned with corporate strategy and objectives. Guided by metrics and best practices, Ruth is also a developer of marketing plans, assessment and evaluation tools sensitive to the needs of small-to-medium enterprises.
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