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DirectLandings :: Resources :: Industry Links
Trade Associations - Sales and Marketing
American Marketing Association (www.MarketingPower.com)
The AMA website offers useful tools and a wide array of information including research, case studies, best practices, and educational forums. The Association represents every area of marketing.
Business Marketing Association (www.marketing.org)
The BMA website offers resources for B-to-B marketers and communicators, including information, skill enhancement, and networking opportunities.
Direct Marketing Association (www.the-dma.org)
The DMA is a trade association for businesses interested in direct, database, and interactive global marketing. The site provides research and information, specialized education and legislative updates.
Direct Selling Association (www.dsa.org)
The DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Their website offers consumer tips, statistics on the size and scope of the industry, a Code of Ethics and a company directory.
National Association of Sales Professionals (www.nasp.com)
The NASP is an association of sales professionals seeking to make the Certified Professional Sales PersonTM (CPSP) a distinguishing credential for the most successful practitioners in the field. The site offers a "tool shop" featuring services and products designed for sales professionals.
Sales & Marketing Executives International (www.smei.org)
Sales and Marketing Research Center: the world’s top resource for sales management and marketing management information. This site includes a sales and marketing online discussion group, a marketing resource section including articles written by SMEI members, and links to such sales and marketing resources as online news, directories, and other professional organizations.
Business Sites
Business.com (www.business.com)
A leading business search engine and business directory designed to help its users find the companies, products, services, and information they need to make the right business decisions. Among the most popular of the site’s many categories are: advertising & marketing, computers & software, financial services, Internet & online, business management, pharma & biotech, and telecom.
BusinessWeekOnline (www.businessweek.com)
The online version of the magazine functions as an information portal for business technology and investment news; personal financial tools; small business, education and career resources.
Entrepreneur.com (www.entrepreneur.com)
A portal offering solutions for all growing businesses - but in particular, for start-ups, franchises, and home-based businesses. Subject specialties include: money/finance, business management, ecommerce/technology, and sales/marketing.
Forbes (www.Forbes.com)
The online version of Forbes magazine is a portal of news and information on business issues: headline news, technology, markets, work, lists of notables, personal finance and lifestyle.
Fortune (www.Fortune.com)
The online version of Fortune and FSB (Fortune Small Business) magazines. The focus is on companies, executives and entrepreneurs, technology, investing and careers.
StartUpJournal.com (www.startupjournal.com)
A biweekly look at trends in small business from the Wall Street Journal Center for Entrepreneurs. There are resources for: buying/selling businesses and pursuing franchise opportunities, as well as obtaining financing, legal, marketing, and other entrepreneurial advice.
Marketing and Sales Resource Sites
BtoB (www.BtoBOnline.com)
E-publications of BtoB include: 1) Daily News Alert, covering breaking news, trends, and research in business marketing, 2) Hands-On, covering best practices, case studies, product news, and industry events, 3) Email Marketer Insight, covering cutting-edge email marketing stories.
Brian Carroll’s Blog Start with a Lead
(http://blog.startwithalead.com/)
The BtoB lead generation blog of Brian Carroll, a specialist in marketing strategy and lead generation for complex sales.
ClickZ (www.ClickZ.com)
ClickZ Network is comprised of electronic properties designed to provide promotional solutions. They include (among others): 1) ClickZ Experts - advice- and opinion-articles by marketing/sales experts; 2) ClickZStats (formerly CyberAtlas) - a semi-weekly e-newsletter and archive that summarizes relevant trends and statistics about the Internet economy; 3) SearchEngineWatch.com, for search engine marketing and optimization; and 4) ClickZNews, featuring news briefs.
Dana VanDen Heuvel Blog (www.danavan.net/weblog/)
Voted by MarketingSherpa readers as "best btob marketing topic blog" in 2004 Dana covers Internet marketing and sales technology.
DMNews/iMarketingNews (www.dmnews.com)
A daily e-newsletter delivering briefs and links to news aimed at direct response marketers. Coverage includes direct mail, email, web, and telecom channels.
eMarketer.com (www.eMarketer.com)
A daily HTML newsletter that provides short articles and graphs pulled from the company’s research, or other aggregators of research.
GrokDotCom.com (www.grokdotcom.com)
Published by Bryan and Jeffrey Eisenberg of FutureNow, this bimonthly e-newsletter focuses on moving customers through the sales funnel, to conversion, using an array of best practices in Internet marketing.
Marketing Experiments Journal (www.MarketingExperiments.com)
An online newsletter that provides actionable research findings on the results of field tests in the online marketing realm. Provides both free and member-only content.
MarketingProfs (www.MarketingProfs.com)
A website resource and e-publication that provides thoughtful marketing articles, a know-how exchange, and categories of marketing FAQs.
MarketingSherpa (www.MarketingSherpa.com)
The Best-of-Weekly version offers a piece from Anne Holland’s blog, a case study, and "Practical Know-How" articles. A case study archive is maintained.
Peppers and Rogers Group (www.1to1.com)
Offers consulting services, training, articles and white papers to provide thought leadership, designed to increase customer loyalty and satisfaction, while increasing profitability. Publications include: 1) Inside 1to1 weekly newsletter; 2) 1to1 Magazine; 3) 1to1 Personalization. Other functions include executive search and venture capital funding.
Quantum Leaps Selling (www.LeapFrog-Strategies.com)
Jill Konrath writes this newsletter to reflect the mission of her consulting firm: providing advice on how to sell into big companies, from a small firm perspective. She sells learning tools on her family of websites.
Real Market Today (www.RealMarket.com)
Provides CRM Resources - headline news, stock index, white papers, case studies, industry links, webcasts - delivered daily.
SalesAndMarketing.com (www.SalesAndMarketing.com)
The online version of Sales & Marketing Management, with coverage of shared issues: strategy, customer relationships, technology, management, motivation, and training. Also reports on research findings and personal/career development topics.
SalesAndMarketingMag.com (www.SalesAndMarketingMag.com)
An online version of a publication aimed at executive-level professionals in sales, marketing/sales strategy and technology, incentive travel, and training.
SalesLinks.com (www.SalesLinks.com)
The goal of this website is to share the wisdom and mistakes of salespeople, and to teach salespeople how to use the tools and resources of the Internet more productively and profitably. Maintains broad and deep library of resources - e.g., 300+ links on sales; top-25 sales sites, newsletter and archives.
SalesLobby.com (www.SalesLobby.com)
Sales-oriented website featuring tools, services, and job opportunities, and links to a companion microsite that carries the online magazine "SLC Insider."
SellingPower.com (www.SellingPower.com)
An online web magazine that carries most of the print magazine’s content. Offers strong feature articles and resources on all aspects of sales and selling.
SmallBusinessNow.com (www.SmallBusinessNow.com)
Kim T. Gordon hosts this website that supports her consulting practice focused on marketing small businesses. Her numerous articles offer practical "how to’s" across a variety of small business and marketing challenges.
Web Marketing Today/Wilson Internet Service (www.WilsonWeb.com)
As the largest-circulating Internet marketing email newsletter, Wilson’s site is one of the best resources for information on Internet selling and e-commerce.
Wordbiz.com (www.Wordbiz.com)
A website of resources for marketing with e-newsletters and e-zines, web content and blogs. The focus is on using copy and content to improve conversion. The site sells tools, books, and advice from its publisher, Debbie Weil, and chosen associates.
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