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DirectLandings :: Resources :: Other Articles
The Small-to-Medium Enterprise (SME) Market
Newer Small Biz More Likely to Advertise Online
http://www.emarketer.com/Article.aspx?1002818
May 27, 2004
Younger small businesses are more likely than older small businesses to include email, search engine marketing, and Internet Yellow Pages in their overall marketing mix. The data reported by The Kelsey Group and ConStat also demonstrated that newer small businesses spend a greater percentage of their revenue on all forms of advertising than their older counterparts (0.63% vs. 0.33%).
Small Businesses Keen on Net
http://www.emarketer.com/Article.aspx?1002807&trackref=edaily
May 24, 2004
Small businesses (99.5%) believed that having an online identity (website and email) is important to their business, according to a recent small business survey conducted by Interland. Small business owners also favored online marketing methods (e.g., web (69%), search keywords (36%), email marketing (24%)) over offline methods (e.g., public relations/media (27%), magazine advertising, yellow pages, radio (net 15%)).
SMBs Seek Reliable, Trustworthy IT
http://www.emarketer.com/Article.aspx?1002809&trackref=edaily
May 24, 2004
Small and medium-sized businesses increased IT spending by 4.1% in 2003, at a faster overall rate than the market as a whole (0.7%), according to a survey conducted by IDC. These SMBs valued reliability, high quality, and trustworthiness over such factors as innovation, performance, and strong relationships.
Sales Challenges
Absolutely Irresistible - The #1 Strategy to Get Your Foot in the Door (Jill Konrath)
www.SellingToBigCompanies.com
2003
The author recommends using an Ideation Process to come up with great ideas that can serve as an account entry strategy - especially to set up sales appointments within large companies.
Sales and Marketing Integration: A Leadership Gap Software Can’t Bridge (C. Kenton)
www.cymbic.com
2004
Sales VPs were most likely to feel that insufficient training and software tools were reasons for poor sales performance. But for collaboration problems between Sales and Marketing, people and process solutions were favored over technology solutions.
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