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Business-to-Business (B2B) example scenario:
Let’s say you’re a sales rep for a supplier who’s been trying to
make a presentation to a potential new customer named John Smith
at the XYZ Company. You know that other companies are in the running
for his business too, so what can you do to break out of the pack?
| Your company’s name: | SampleCo Manufacturing |
| Your company’s product: | Widgets |
| Customer development phase: | Acquisition |
| Marketing message: | We want your business because we have better product |
| Prospect’s name: | John Smith, XYZ Company |
Putting all this together, you could send John Smith an email, fax, overnight letter, or some other package, that includes the following message…
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http://SeeHowMuchSampleCo.WantsYourBusiness.com/John.Smith
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Then when someone visits John’s page, our automatic e-mail notification lets you know when to follow up and ask for the appointment.
And when John (or his staff) types in the address (or clicks on
it, if it’s via e-mail), here’s just a sample of what he could see
(templates or custom graphics are your choice)…
Please Note: clicking the ‘View Sample’ graphic will launch
a new browser window. When you’ve finished with the sample, just
close the window to continue.
To sample another name
instead of John’s, (your own?)
type it here:
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