|
Business-to-Consumer (B2C) example scenario:
| Your company’s name: | The Sample Financial Services Co. |
| Your company’s product: | Investment and retirement financial services |
| Customer development phase: | Acquisition |
| Marketing message: | We want to be your investment and retirement partner |
| Prospect’s name: | Jane Doe |
Putting all this together, Jane Doe would receive a postcard, letter, e-mail, or some other vehicle that entices her with something like this…
|
http://SampleFinancial.WantsToBeYourPartner.com/Jane.Doe
|
And when she types in the address (or clicks on it if it’s via
e-mail), here’s just a sample of what she could see (templates or
custom graphics are your choice)…
Please Note: clicking the ‘View Sample’
graphic will launch a new browser window. When you’ve finished
with the sample, just close the window to continue.
To sample another name
instead of Jane’s, (your own?)
type it here:
|
