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B2C Example – Continued

You’ll note that for this sample we used the domain ‘SampleFinancial.WantsToBeYourPartner’, but we could have just as easily plugged in ‘HasAPlanForYou’, or ‘WantsToHelpYouRetire’, or something else.

We have hundreds of sales and marketing messages to choose from, [click for a partial list] applying to many different industries, and we’re adding new ones all the time.

We can put any corporate name - even your name - next to the message (domain) of your choice, and set off your message with customer personalization. Our unique process keeps setup time to a minimum, so we can keep our charges low and turnaround fast!

Or, for a slightly higher price, we’ll set up almost any custom domain you need that contains your company's name and message (based on availability).

Now let’s look at a customer retention scenario…

Suppose you have past customers that haven’t purchased recently and you’d like them to consider you again.

Your company’s name:The Sample Co.
Your company’s product:Women’s apparel
Customer development phase:Retention/re-activation
Marketing message:We appreciate your past business and have a special offer if you purchase again now
Prospect’s name:Jane Smith

Some potential Direct Landings solutions:

http://SampleCo.HasAnOfferForYou.com/Jane.Smith

http://SampleCo.AppreciatesYourBusiness.com/Jane.Smith

http://SampleCo.WantsYouBack.com/Jane.Smith

 

B2B Example  >>>

What’s Included  >>>

 

WHY PERSONALIZE
Personalized communications:
generate a 25% to 50% higher response rate than mass communications
increase response rates for promotions, offerings and information by up to 38%
raise customer retention rates by 10% to 18%
enhance repeat-purchase rates by 25% to 45%
boost Web usage rates by 33% to 50%, decreasing costs over other channels
increase purchase likelihood... 56% of frequent online shoppers are more likely to make a purchase on sites that offer personalization
Sources
 

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