Direct Landings
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How It Works

Direct Landings provides your company with a new, unique way to deliver your message in a fully personalized and customized manner. What makes us different are two copyrighted innovations used in a unique system.

  1. We include the recipient's name within a message-oriented Internet URL, showing that your company has created a personal webpage just for the recipient.

  2. We've developed highly-sophisticated, personalization programming that enables us to create each recipient's personal page as needed, thus minimizing setup expenses and making the process cost-effective for even the largest campaigns.

(For information on our technology, click here.)

In short, our system enables you to deliver (via mail, fax, email, etc.) a personalized, message-oriented Internet URL, that leads to a fully personalized landing page, that shows your personalized sales or marketing message to any number of recipients quickly and very affordably.

To see how this works, let’s look at some example scenarios.

Business-to-Business Scenario  >>>

Business-to-Consumer Scenario  >>>

 

WHY PERSONALIZE
Personalized communications:
generate a 25% to 50% higher response rate than mass communications
increase response rates for promotions, offerings and information by up to 38%
raise customer retention rates by 10% to 18%
enhance repeat-purchase rates by 25% to 45%
boost Web usage rates by 33% to 50%, decreasing costs over other channels
increase purchase likelihood... 56% of frequent online shoppers are more likely to make a purchase on sites that offer personalization
Sources
 

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