What’s Included

Direct Landings tries to make it easy, effective and affordable to attract your customers and prospects, so you can concentrate on cultivating relationships and closing sales.

Using our focused and fully personalized messages could help set you apart from the competition. What's more, Direct Landings' value-added services can be utilized to ensure continuity from strategy to marketing, analytic and technology execution.

We'll partner with you as needed, and can tap into our network of associate partners to extend your resources. Our goal is to help you engage prospects, win new customers, grow existing customers, and recover lost ones.

Here's how we do it...
Based on your situation’s parameters, we work with you to:

• Choose a compelling message from our lengthy list of registered domain names. We have hundreds to choose from to best convey your marketing or sales message.

• Develop a personalized landing page for your prospects or customers, including:

• the graphic look and layout of the landing page and any subsequent pages

  (Note: this can be based on your company’s current HTML website design, taken from one of our templates, or totally custom designed at a higher price.)

• the message (page content) that each prospect or customer will receive

  (Note: Your company develops this message, and if you have a segmented target market, we can easily accomodate multiple messages. We can assist you with page content development for an additional charge.)

• the response action(s) you want the prospect or customer to take, or the location(s) they should be sent to for followup

  (Note: typical actions are calling a tollfree number, submitting a request for more information, or linking to your company’s site for further action.)

• Customize and implement our copyrighted programming that enables the complete personalization of your message(s).

• Set up, track and interpret performance metrics to grow your ROI

Every Direct Landings solution includes:

• Up to one hour of strategic consulting (telephone) to help you determine the best message for your situation, including the URL message and the general content of the landing page(s)

• Selection and setup of your marketing message URL domain

• Selection and setup of landing page template(s)

• Selection and setup of personalization options

• Design and setup of the database for your content options and tracking parameters

• Loading of any additional data you wish to provide for dynamic content decision-making

• Setup of optional automatic email notification when someone visits their page

Every Direct Landings solution also provides you with data tracking and reports including:

• Name of visitor from URL

• Cookie ID assigned/tracked

• Visitor’s IP address

• Visit date/time

• Referring URL, if any

• Visitor’s browser type and operating system

• Names of pages visited

• Content or offer served to each visitor (different versions can be tested easily)

• Redirect URL, if linked or redirected off site

• Unique customer ID, if used

• Total time spent by page / at site

• Total number of unique visitors to your page(s)

• Total number of repeat visitors

• Average number of pages visited

• Typical paths through site

Need more? Here are some things we can help you with for an additional charge:

• Provide additional strategic and/or creative consulting time

• Write your landing page(s) content

• Custom design the graphics and/or layout for your landing page(s)

• Provide special personalization programming

• Write the direct mail or email copy that delivers the personalized URLs

• Design and/or print and/or arrange delivery of your direct mail pieces

• Design and/or arrange delivery and/or track your emails

• Rent outside mailing/email lists

• Design performance metrics and testing plans for campaigns

• Coordinate collected data with other outside data sources

• Prepare special data analysis and/or custom reports

• Re-format and/or export collected data for coordination with your own data

What Can I Learn  >>>