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Pricing
Standard Direct Landings Solution:
Uses basic Direct Landings template or captured design from your HTML website.
(Note: All prices include inbound landing costs only, outbound mailing costs are not included. Designs captured from Macromedia Flash websites are extra.)
Campaigns less than 1,000 names: $395 per month (3-month minimum) for the initial domain message and landing page, plus $195/month for each subsequent page, and $50/month for each additional domain name setup
Example: 200 name B2B campaign with 1 domain message and personalized landing page, visitors are then sent to your regular website
$ 395 per month (3-month minimum)
Example: 50,000 name B2C campaign with 1 landing page leading to 2 additional information capture pages (3 pages total), visitors are then sent to your regular website. The above setup tested with 3 different domain name messages.
| $ 395 |
(initial landing page) |
| 390 |
($195 x 2 subsequent pages) |
| 980 |
($20/k x 49k add’l names) |
| 100 |
($50 x 2 add’l domain names) |
-------- $ 1865 |
per month (3-month minimum) |
Custom Options:
Prices quoted on an hourly basis at rates of $65 to $95 per hour, or on a project basis.
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WHY PERSONALIZE |
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| Personalized communications: |
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generate a 25% to 50% higher response rate than mass communications |
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increase response rates for promotions, offerings and information by up to 38% |
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raise customer retention rates by 10% to 18% |
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enhance repeat-purchase rates by 25% to 45% |
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boost Web usage rates by 33% to 50%, decreasing costs over other channels |
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increase purchase likelihood... 56% of frequent online shoppers are more likely to make a purchase on sites that offer personalization |
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