Direct Landings
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Pricing


Standard Direct Landings Solution:

Uses basic Direct Landings template or captured design from your HTML website. (Note: All prices include inbound landing costs only, outbound mailing costs are not included. Designs captured from Macromedia Flash websites are extra.)

  • Campaigns less than 1,000 names:
    $395 per month (3-month minimum) for the initial domain message and landing page, plus $195/month for each subsequent page, and $50/month for each additional domain name setup

Example: 200 name B2B campaign with 1 domain message and personalized landing page, visitors are then sent to your regular website

$ 395 per month  (3-month minimum)

  • Campaigns of 1,000+ names:
    Add $20 per thousand names over 1k

Example: 50,000 name B2C campaign with 1 landing page leading to 2 additional information capture pages (3 pages total), visitors are then sent to your regular website. The above setup tested with 3 different domain name messages.

$   395 (initial landing page)
390 ($195 x 2 subsequent pages)
980 ($20/k x 49k add’l names)
100 ($50 x 2 add’l domain names)
  --------
 $ 1865
per month (3-month minimum)

Custom Options:

Prices quoted on an hourly basis at rates of $65 to $95 per hour, or on a project basis.

 

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WHY PERSONALIZE
Personalized communications:
generate a 25% to 50% higher response rate than mass communications
increase response rates for promotions, offerings and information by up to 38%
raise customer retention rates by 10% to 18%
enhance repeat-purchase rates by 25% to 45%
boost Web usage rates by 33% to 50%, decreasing costs over other channels
increase purchase likelihood... 56% of frequent online shoppers are more likely to make a purchase on sites that offer personalization
Sources
 

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