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WHY PERSONALIZE |
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| Personalized communications: |
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generate a 25% to 50% higher response rate than mass communications |
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increase response rates for promotions, offerings and information by up to 38% |
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raise customer retention rates by 10% to 18% |
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enhance repeat-purchase rates by 25% to 45% |
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boost Web usage rates by 33% to 50%, decreasing costs over other channels |
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increase purchase likelihood... 56% of frequent online shoppers are more likely to make a purchase on sites that offer personalization |
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