Resources :: Direct Landings - eMail-to-Web Systems that Build Relationships and Sales

Highly Personalized - Highly Automated - Highly Friendly^SM
eMail-to-Web Systems that Build Relationships and Sales



		DirectLandings :: Resources Several articles by Encephalo Associates answer the questions we hear most often about the strategy behind DirectLandings. Articles by Encephalo Associates Why Brand? Reasons and Research-Based Answers Why Personalize? Reasons and Research-Based Answers Why Free-Standing Landing Pages & Microsites? SMEs, account entry strategies, and sales-marketing integration are all hot topics in our roller coaster economy. Here are some interesting facts and ideas. Other Article Links Finding your way to helpful information about sales and marketing? These portals and websites will save you search time. Industry Links

DIRECTLANDINGS BENEFITS


‡	Builds one-to-one relationships, particularly in long or complex sales cycles, without being intrusive

‡	Promotes sales closes on a shorter cycle - building higher revenue, moving more leads through the pipeline

‡	Reduces production and mailing costs, manual processing and handling costs - increasing productivity with smaller budgets, smaller workforce

‡	System can be accessed from anywhere online - from the office, or in the field

‡	User friendly interface - training not required

‡	No internal IT resources required - frees IT to work on strategic initiatives